The logo change comes as the world's largest coffee company struggling to regain some of the brand luster - and share - it lost in the recession. Starbucks will begin to use the logo in stores in March to mark its 40th anniversary. It puts it in the league in blue-chip brands such as Nike and Apple, as a brand is recognizable worldwide. Schultz also suggested a future that would expand the set sea siren face on other products.
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